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Last month AdAge.com published an article on Google QR codes. Physical world connection to the Internet(s) has fascinated me for quite some. We have been operating information request service by SMS keyword for quite some time. QR codes is next incarnation of linking world we're living in with extra information about particular objects, events or people.
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Irish folks had a chance to play with interactive billboard which featured a new Civic and a message to "wake the beast".
To do just that, one had to text START to shortcode 51500 and experience the revs of the car. Along with that link to the mobile site was sent, where one can order a brochure and signup for a test drive.
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