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Axa Insurance launched quite an exciting integration with iPhone as a video player and a magazine ad as a background layout.
I’d bypass QR code and let viewer send a picture of the ad by MMS to an email address. There it’d be automatically recognized and replied would be sent with link to a video.
- Nov 06, 2009
- SK
- Branded games, apple, Barclaycard, downloaded applications, flash game, gameplay, interactive experience, iphone, online games, social networking sites, user generated videos
To capitalize on popular TV ad Barclaycard created interactive experience accessible via iPhone game.
Barclaycard Waterslide
