In July Hennessy launched a limited edition Cognac in individually numbered bottles decorated with artwork by New York artist and designer Kaws. The bottle and the international press release included a designer QR Code (image below) that resolves to a mobile site with more information including a video of Kaws on a visit to Cognac, France.

To date the micro site has been accessed 1.3m+ times from the US, Canada, Brazil, China, Germany, France, UK, Sweden, and Australia, with over 600k+ of them via the QR Code.